Money & Finance

Motley Fool Review: Is Their Stock Advisor Worth It?

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Person looking at stocks on smartphone (Caption: Motley Fool Review)If you’re into DIY stock investing, you’ve likely heard of The Motley Fool. This company offers many services related to personal investing and financial planning, but here we’re focusing on its most popular product, The Motley Fool Stock Advisor. Is Stock Advisor worth the cost? Or are you better off going elsewhere?

Visit The Motley Fool’s Website

The Motley Fool

Reliability and Reputation 9.0
Variety Of Products 10.0
User Interface 9.0
Pricing 8.5
Customer Service 8.0


  • Eliminates the need to keep a daily watch on how the market is performing (if you follow their advice)
  • New subscribers can see every Motley Fool stock pick going back to 2002 to help diversify your portfolio
  • Access to expert closed stock recommendations
  • Excellent community boards (only available to members)
  • Access to premium reports, analysis and articles
  • 30-day full refund for annual subscriptions


  • Lots of upselling
  • Annual subscription auto-renews
  • Several customer complaints that they were charged even after canceling
  • Not for short-term investors
  • Not BBB accredited (but it has a B rating)

What Is The Motley Fool?

The Motley Fool is a financial services company founded in 1993 by current co-chairmen and brothers David and Tom Gardner and Erik Rydholm (who’s no longer with the company). The company provides financial advice for investors through a wide variety of stock, investing and personal financial services.

Track Your Own Stock Portfolio vs The Pros, Free

It’s free to join their highly active CAPS community, where you can get advice on the best stocks to buy (and when to buy) — and which stocks to avoid. You can track your own stock portfolio, make trades, and compete with the market indices and pro investors. Also noteworthy are The Motley Fool’s preferred stock tracking and comparison tools.

In its first decade, The Motley Fool was an advertising-based business. In 2002, they launched their first subscription service. Their website still offers a lot of free stock news and general investing advice, so it’s a helpful resource, especially for beginning investors. But today the company offers more than 15 different premium services, ranging in price from $99 to $3,999 per year (or you can sign up for all services for a whopping $8,500 per year).

Motley Fool Homepage

The Motley Fool Homepage

Stock Advisor Key Features

Stock Advisor is The Motley Fool’s leading subscription service. It helps investors choose long-term growth stocks with the goal of outperforming the market — and it’s had good results based on its overall track record (315% return on the average Stock Advisor pick since 2002 vs 89% for the S&P, according to their website).

To achieve these portfolio returns, however, you have to commit to the Stock Advisor’s buy and sell recommendations through a long-term commitment. This is not a product for day traders or short-term investors.

Here’s what you get with Stock Advisor:

  • Two new stock picks per month (one each from the Gardner brothers) with detailed company and stock information
  • Weekly advice about the best 10 timely buys for hot-stock commodities
  • Starter stock recommendations for newbies
  • 4-8 email newsletters per month with new recommendations, the latest stock news and their expert analysis
  • Favorites and Scorecard features, so you can keep track of stocks you’re keeping an eye on
  • Detailed tables, charts and reports on the latest stock trends, specific industries to focus on, company information and more
  • Highly active discussion boards, which include novice and seasoned investors who share a wide variety of advice


Both subscriptions auto-renew, and you get a full refund if you cancel the annual plan within 30 days.

Other Motley Fool Services

As we mentioned above, The Motley Fool offers 15+ different subscription services. We think our readers may also be interested in additional services beyond Stock Advisor. Some of those services are outlined below.

Rule Your Retirement – $149/Year

In Rule Your Retirement, the Gardner brothers recommend three different model portfolios to help you create the best mix of high-performance investments, including stocks, mutual funds and ETFs (Exchange Trade Funds). This subscription also gives you social security tips and news and analysis of a variety of retirement funding topics.

Rule Breakers – $299/Year

Rule Breakers offers the same service as Stock Advisor, but it places a greater focus on high-growth stocks handpicked exclusively by David Gardner.

View all subscription options

User Reviews

We’ve compiled a sampling of reviews we found online to help you see what real customers have to say about The Motley Fool. Customer reviews, from beginners to intermediate and seasoned investors, are all across the board.

Positive Reviews

I have been a member 20 years or more, I should check to make sure, but MF was the beginning of my life as an investor. I’m very thankful that I stumbled across the Fool, I’m a better investor because of it, and MF has definitely improved my monetary well being. My son is a Fool, too. Both of our lives have been positively effected, and it is one of the many things that connect us. Sincerely, your grateful Fool. – Jan P., Trustpilot 6/29/2022

Great investment advice. I would highly recommend it if you enjoy investing on your own. Stock Advisor has a great track record. – Anthony H., Sitejabber 5/24/2018


Their advisory on stocks leaves a lot to be desired. I know the market is not great, so I can understand some of the losses I incurred in their recommendations. However, although they are generally professional in their financial analysis of a stock, they lack a lot of knowledge of industries (e.g. Tech stocks). – Sonia L., Trustpilot 6/27/2022

Some of the Information is good. But the non stop spam to buy more stuff from them is so annoying that it is not worthwhile. In fact you need to contact them to cancel. No online choice on platform. Why ruin the brand by acting like a boiler room sales machine? – Ken K., Trustpilot 7/18/2019

The Motley Fool Vs The Competition

Here are some key comparisons between The Motley Fool and other top investment advice websites.

The Motley Fool Vs Morningstar

  • The Motley Fool is a better option for individual stock analysis and advice, while Morningstar’s mutual fund and exchange-traded fund (ETF) data is arguably stronger than its competitors.
  • The Motley Fool is better for investment beginners, while Morningstar is data-heavy and geared toward experienced investors.
  • Both The Motley Fool and Morningstar have long-time solid reputations and good track records of outperforming the market.

Compare The Motley Fool and Morningstar

The Motley Fool vs Zacks

  • The Motley Fool’s biggest strength is for individual stock advice, while Zacks’ main advantage is for trading advice.
  • Zacks is better suited for seasoned investors; The Motley Fool is ideal for beginners, but it’s also well-suited for intermediate to advanced investors.
  • Overall, The Motley Fool has a better reputation among customers for investment performance when compared to Zacks. Many customers say Zacks can be more hit or miss than The Motley Fool.

Compare The Motley Fool and Zacks

The Motley Fool vs Seeking Alpha

  • The Motley Fool has its own experts who give investment advice and stock picks. Seeking Alpha is a crowdsourced platform with articles by independent authors – many have investment management backgrounds, but their expertise and quality of advice varies pretty widely.
  • The Motley Fool is better for beginners or those who don’t want to sift through a ton of content. Seeking Alpha is geared toward intermediate and advanced investors and much of its content is far more technical and in-depth.
  • The Motley Fool has excellent online forums where members can share a lot of useful tips and advice. Seeking Alpha allows members to comment on individual articles, but some users complain that Seeking Alpha overly moderates comments, especially when they disagree with an author’s perspective.

Compare The Motley Fool and Seeking Alpha

Want Investing Tips From One Of The Best?

Check out this brief CNBC video that features billionaire Warren Buffet’s top tips for playing the stock market.

More Investment Options

Visit The Motley Fool’s Website

Based on our research, The Motley Fool can be worth it as long as you take a disciplines approach, have long-term financial goals and are willing to follow their buy and sell recommendations strictly. But go into it knowing that you’ll be subjected to a lot of upselling for their other products, which could be a deal-breaker for some.

If you’re not sure the Motley Fool is right for your financial situation, you may want to consider going with a robo advisor instead. These online platforms are gaining a lot of popularity as a more affordable alternative to using a traditional financial planner. Learn more about them and see our top picks in our robo advisor reviews.

And if retirement savings is your primary goal, be sure to read our best retirement plans article, where we give you detailed information and tips about employer-sponsored retirement accounts, IRAs and more.

Sally Jones

While attending the University of North Carolina at Chapel Hill’s graduate school for journalism and public relations, Sally began a long career researching and writing about hard-to-understand topics, such as insurance and finance. Her additional experience in marketing, fundraising, public relations and financial planning at various foundations and nonprofit organizations over the years has given her the practical tools to inform consumers about making the smartest business and personal financial decisions. Her work has appeared in many notable media outlets, including The Washington Post, Entrepreneur, People, Forbes, Huffington Post, and more. Speaking of smart living — growing up in the (at-the-time) per-capita murder capital of the U.S. (Richmond, VA) taught her a thing or two about the need for personal and home safety. Sally stays on top of all the latest gadgets and services to protect her and her teenage daughters from potential predators and thieves. And she brings this knowledge to every article she writes.

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