Best Investment Advice Websites: Motley Fool vs Zacks vs Morningstar vs Seeking Alpha & More

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Seeking Alpha logo
Mutual Funds & ETFs
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Investing your money wisely takes a great deal of ongoing research. And with hundreds of financial websites at your fingertips, where do you start? If you’re a serious investor, free advice only goes but so far. We’ve chosen some of the best investment advice websites that won’t cost you an arm and a leg, so you can instead focus on investing your hard-earned dollars.

Article Overview

Jeff Butler is our financial guru, holding an undergraduate degree in Finance from Malone University. He has a diverse background in small business ownership, accounting and property management. With his expertise in personal finance, Jeff consults on and reviews our investing and financial content, including this article.

Coronavirus Market Panic – Take A Breath

Dollar bill with face mask over George Washington's mouthOne of the things we advocate here at Safe Smart Living is a balanced investment approach. That especially applies to panic selling during adverse market events, and the current coronavirus (COVID-19) pandemic is no exception.

What should you do? The key to successful investing is to have a consistent strategy. In our case, we advocate investing based on company fundamentals, and not looking at “sell points” outside of those fundamentals (i.e. making trades based on charts). In other words – just keep an eye on your portfolio as you would always do, and if a company gets too “rich” in terms of its valuation, consider trimming some of your holding.

Ironically, panic selling does the opposite of actually creating selling opportunities if you follow this model. It creates opportunities instead, since company valuations get more attractive during overselling. Think about how much less stress this approach involves, since instead of worrying about your stocks going down, you spot opportunities, i.e. companies on sale, instead.

If there’s one thing we’d like you to take home from all this it’s this:

Why You Should Not Sell In A Panic

Going back to 1930, Bank of America found that if an investor sat out the S&P 500’s best 10 days per decade, returns would have been significantly lower (just 91%) than those who held and waited it out (14,962%)!1

Why is that? Because the best days generally follow the worst days, and looking at historical attempts to “time” these wild swings during panic selling, those who invested on timing vs. company fundamentals typically lose more over the long haul.

COVID-19 virus cell under electron microscope (caption: Coronavirus (COVID-19) Guide To The Pandemic)Coronavirus (COVID-19) Prepper Guide

Learn everything you need to know about coronavirus and how to protect yourself, your loved ones, and your investments, in our Coronavirus (COVID-19) Guide To The Pandemic. We cover everything from how and where it started, how it was named, to statistics, trends, travel restrictions, vaccine progress, political actions, and more.

Best Investment Websites For Research & Analysis

We’ve chosen some of the best sites for you to do research and analysis, get commodities tips and news, tools for tracking your investments and much more.

For Beginners: The Motley Fool Review

Motley Fool logo

Stock Advisor | Homepage

The Motley Fool is an excellent resource for people who want to develop a well-rounded stock portfolio but not spend a ton of time getting down and dirty with advanced analytics. Its website offers a lot of free information, including trending news, investing articles, a stock tracker, assistance finding a broker, retirement resources, podcasts and much more.

Track Your Own Stock Portfolio vs The Pros, Free

It’s free to join their highly active CAPS community, where you can get advice on the best stocks to buy (and when to buy) — and which stocks to avoid. You can track your own stock portfolio, make trades, and compete with the market indices and pro investors. Also noteworthy are The Motley Fool’s preferred stock tracking and comparison tools.

Its flagship service, The Motley Fool Stock Advisor, is a premium subscription service that helps investors choose long-term growth stocks. This service has a good track record and is a much more affordable option than many other premium investment services you’ll find online. For $99 a year you’ll get:

  • Two new stock picks per month.
  • Weekly advice about the best 10 timely buys for hot-stock commodities.
  • Starter stock recommendations for newbies.
  • 4-8 email newsletters per month with new recommendations, the latest stock news and their expert analysis.
  • Favorites and Scorecard features, so you can keep track of stocks you’re keeping an eye on.
  • Detailed tables, charts and reports on the latest stock trends, specific industries to focus on, company information and more.
  • Highly active discussion boards, which include novice and seasoned investors who share a wide variety of advice.

The Motley Fool also offers Rule Breakers (for high-growth stock picks), Rule Your Retirement and many other subscription services.

The Motley Fool Stock Homepage

The Motley Fool Homepage


The Motley Fool offers a 30-day money back guarantee for all of its subscriptions.

Read Our Full Review of Motley Fool’s Stock Advisor

For Advanced Investors: Seeking Alpha Review

Seeking Alpha logo

Subscribe | Visit Website

Seeking Alpha offers a wealth of crowdsourced research content written by investment management experts. Most of the content is geared toward an intermediate to advanced audience and includes in-depth analysis of individual holdings. All of their writers are required to disclose information about their holdings or affiliations with companies.

This site is also an invaluable place to conduct company research. It publishes management conference call transcripts for many companies — these transcripts can give you insight into each company’s prior quarterly performance and management’s outlook for future performance.

Seeking Alpha offers both free and paid membership content. The free version offers the latest stock news and analysis and portfolio management tools but access to most of the in-depth articles and analysis is limited.

Seeking Alpha Premium provides greater access to new and archived articles and news, as well as individual security recommendations, alerts, charts and comparison tools.

Seeking Alpha Pro+ is advertisement-free and tailored for professional-level investors. It provides access to exclusive investing ideas, charts, research tools, the ability to create on-demand ticker research for specific securities and much more.

Seeking Alpha Chart

Seeking Alpha chart


Seeking Alpha offers a 14-day free trial for its Premium subscription (credit card required).

Read Our Full Review of Seeking Alpha

For Mutual Funds & ETFs: Morningstar Review

Morningstar logo

Free Trial | Homepage

Morningstar is widely considered one of the best resources for fundamental investment research and stock data — and arguably the leading source for mutual fund and exchange-traded fund (ETF) data. Its website is clean and polished, with information presented in easy-to-digest graphics.

Its basic service is free and includes current and historical data, including financial statements and price data for individual companies as well as a wide range of other performance statistics.

Morningstar’s premium service gives you access to in-depth analysis and widely respected ratings from over 150 Morningstar analysts and the ability to screen stocks, mutual funds and EFTs based on crucial data points. This makes it easy to find their top investment ideas based on your individual investing goals.

The premium service also includes a comprehensive portfolio evaluation tool that shows you how diversified your mutual fund portfolio is and gives you advice on how to improve your asset allocation.

Personal Experience

One of our team members has used Morningstar since Q1 2018 and this is their personal experience.

I used to do all of my retirement planning myself but decided to hire a financial advisor to help me prepare for my future and make sure I had all my bases covered. We decided together that Morningstar would be a good portfolio manager to use for one of my investment accounts, and I’ve been pleased with it for the most part.

The portal is fairly outdated in appearance, but it tracks my investments correctly, which is more important to me. I like the quick views I can get of the overall performance of my accounts and how the market is performing as well.

My favorite Morningstar feature is seeing my general account overview in an easy to read format. It’s easy to see my purchases, withdrawals, shares held and other quick stats for my portfolio. The page is uncluttered, a plus for those who prefer a distraction-free layout.

Morningstar Screenshot

Morningstar Screenshot

A word of caution: While Morningstar offers a 14-day free trial for its premium subscription, we found several complaints from consumers who said it’s extremely difficult to cancel.


Read Our Full Review of Morningstar Premium

For Trading: Zacks Review

Zacks logo

Visit Website

Zacks provides independent research to give investors advice about buying stocks, mutual funds and ETFs, with a strong emphasis on gaining a trading advantage. Their free services include stock news, research articles written by quantitative analysts and stock and mutual fund screeners. But if you’re a serious trader, you may want to opt for their premium membership to get the ideal buying and trading advice.

Zacks Premium has a proprietary mutual fund ranking system that helps you in your decision to buy or sell. They cover nearly 19,000 mutual funds, which they rate on a one-to-five scale. A rating of one, for example, is a “strong buy” recommendation, and a rating of five is a “strong sell” recommendation.

Zacks Premium also includes:

  • Zacks #1 Rank list — the top 5% of stocks with the most potential for outperforming the market (updated daily)
  • Premium Stock Screens that filter by value, growth, momentum, income and more
  • Focus List — a portfolio of 50 longer-term stocks to consider
  • Earnings ESP (Expected Surprise Prediction) Filter — find stocks that Zacks analysts think will beat the Wall Street expectations (good for short-term traders)
  • Extensive equity research reports

Zacks also has two higher-tier subscriptions. Their Investor Collection (meant for long-term investors) comes with everything in Premium plus real-time buy and sell signals and their Stocks Under $10 strategy. Zacks Ultimate includes access to everything plus exclusive stock picks and analysis.

Zacks Screenshot

Zacks screenshot


Zacks Premium has a 30-day free trial. Investor Collection and Ultimate have a 30-day trial for $1.

Read Our Full Review of Zacks Investment Research

Best Investment Websites For News & Advice

Be sure to check out these sites for the latest investing news and advice.


Visit Website

Barron's logoBarron’s digital and print magazine has been widely respected for years for its in-depth coverage of U.S. financial information, market developments, relevant statistics, stock advice and much more. includes its own articles and articles from other top-notch investment sites like The Wall Street Journal, MarketWatch and Dow Jones Newswires. The introductory rate is $12 for 12 weeks per year or $14.99 per month for bi-annual and annual subscriptions.


Visit Website

Bloomberg logoBloomberg is a well-known site that offers extensive business, financial and stock market news. The site has a lot of information about stock futures, sector performance, an economic calendar and Watchlist, where you can build a portfolio to track your favorite companies and indexes and follow related breaking news, free.

Yahoo! Finance

Visit Website

Yahoo! Finance logoYahoo! Finance should be one of your go-to sites for its industry and sector news, as well as company information. The free version has a wealth of financial information, analyst estimates, message boards and much more. It will cost you $34.99/month or $349.99/year to get advanced analytics and detailed company profiles, but you can try out their premium membership with a 28-day free trial.

Investing Tips For Beginners

See these key investing tips from financial expert Tony Robbins.

Investing In Your Retirement

While investing in the stock market is a fun and rewarding financial venture, you want to make sure you’re soundly invested in your retirement. Be sure to read our best retirement plans article, where we give you detailed information and tips about employer-sponsored retirement accounts, IRAs and more.

For other investing and savings ideas, check out our guide on organizing your finances to increase your net worth.

Would you pay for investing advice?

Sources: [1] CNBC

About The Author:

While attending the University of North Carolina at Chapel Hill’s graduate school for journalism and public relations, Sally began a long career researching and writing about hard-to-understand topics, such as insurance and finance.

Her additional experience in marketing, fundraising, public relations and financial planning at various foundations and nonprofit organizations over the years has given her the practical tools to inform consumers about making the smartest business and personal financial decisions. Her work has appeared in many notable media outlets, including The Washington Post, Entrepreneur, People, Forbes, Huffington Post, and more.

Speaking of smart living — growing up in the (at-the-time) per-capita murder capital of the U.S. (Richmond, VA) taught her a thing or two about the need for personal and home safety. Sally stays on top of all the latest gadgets and services to protect her and her teenage daughters from potential predators and thieves. And she brings this knowledge to every article she writes.

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